Facebook gives you "Snooze for 30 days" on individual posts and pages, and Instagram gives you "Not Interested" on individual posts and Reels. Both work on one post at a time, after you've already seen it. Neither one lets you filter out a word like spoiler, a specific topic, or sponsored posts across the whole feed.

Because both feeds use infinite scroll and mix posts from accounts you follow with ads and suggested Reels, browser-level keyword filtering is a more direct way to control what shows up.

Why Snooze and Not Interested Fall Short

Feature Facebook/Instagram native tools ElementHider
Blocks by keyword, not just by post/page No Yes
Filters sponsored/"Suggested for you" posts Partial, resurfaces Yes
Filters Reels & Instagram Explore grid No Yes
Applies automatically, no per-post action needed No Yes
Works as new content loads on scroll No Yes
Different rule sets you can toggle on/off No Yes (Supporter Pack Groups)

Facebook and Instagram's feed algorithms keep re-introducing content types you've engaged with before, even after you dismiss individual posts. A browser-level filter checks the page directly: if a keyword matches, the post is hidden every time.

Setting Up ElementHider for Facebook & Instagram

ElementHider scans the page as it renders and removes matching elements before you scroll to them, including posts that load dynamically as you scroll down the feed.

1

Install ElementHider

Free on Chrome and Firefox.

2

Add keywords for what you want gone

Common starting points: Sponsored Suggested for you Reels plus any names or topics you don't want in your feed.

3

Scope it to facebook.com or instagram.com

Toggle "This site only" so a keyword like Reels only applies where you mean it, without affecting unrelated sites.

4

Pick Hide or Blur

Hide removes the post or Reel completely. Blur keeps a placeholder in place so the feed's layout doesn't shift.

Common Use Cases

Cutting down on ad and "suggested content" volume

Both feeds include sponsored content and "suggested for you" posts from accounts you don't follow. A keyword rule targeting that label text removes the entire post container, not just the label. The same approach works for sponsored listings on shopping sites.

Avoiding a specific person's posts without unfollowing them

If unfollowing someone isn't practical (such as family or coworkers), a keyword or point-and-click rule targeting their name or profile link hides their posts from your feed without changing your follow status.

Muting a topic during a specific period

Put a temporary topic into its own Supporter Pack Group, and toggle the group off once you no longer need it filtered, without deleting individual keywords.

Tip: Instagram's Explore grid and Reels tab are full of suggested content that "Not Interested" rarely stops. Point-and-click hiding on the grid container itself is often simpler than keyword-matching individual captions.

The Bottom Line

Snooze and Not Interested handle individual posts, but they don't filter an entire topic or post type across a feed. Keyword filtering in the browser catches matching posts automatically across the main feed, Reels, and Explore. The same setup also works for filtering X/Twitter's feed.